Author: UMMI NAIEMAH SARAIH, SRI SARAH MAZNAH MOHD SALLEH, SHAFAWATY MOHAMAD SHABRI
Size: 6 inch x 9 inch
Research is one of crucial words that all business students are likely to come across in completing their programs. You may have read in the newspapers that the latest business research may link with the impact of COVID-19 pandemic either in social, economic and psychological well-being. Most of the time, the claims must be supported by the relevant data or statistic to provide the evidences in convincing readers on the accuracy of the information. To be sure, illustrations of data and statistic are regularly appeared in the introduction sections in most of the business research. However, before the data or statistic can be established in any kind or sources, few process and procedure are need to be followed by researchers towards establishing the research findings. What exactly is business research? What are the compulsory processes and procedures which need to be complied by the researchers? This book attempts to answer these questions and sets some lay out to provide a clear guidance to conduct a business research project.